Starbird’s strong economic performance is supported by our tenured operations, marketing, technology and culinary expertise.
Starbird operates in the fastest growing segment of the QSR industry, the massive $34 billion chicken market. The brand has a created the Super Premium Fast Food category by preparing a broad range of chicken products made with quality ingredients at a reasonable price.
Starbird is backed by one of the industry leading culinary consulting firms, The Culinary Edge (TCE). We constantly innovate our menu and stay ahead of local and national culinary trends.
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Starbird is a technology leader and we have built an integrated digital platform to drive sales, ease execution and provide guests a frictionless experience in every channel (e.g., mobile app, touchscreen ordering in store, loyalty program, delivery).
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Our management has demonstrated experience and success in all key functional areas including operations, marketing, technology, supply chain and more.
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*The sales and investment data that we provide in this letter is taken from our May 23, 2023 franchise disclosure document. The data is an average of our four company-owned restaurants open for all of 2022. Please refer to Item 7 and Item 19 of our FDD for additional details including costs that you will likely incur. These data are not meant to suggest your actual or potential sales and profit levels. Actual results vary and there is no assurance that you will meet or exceed the metrics noted in this letter or related documents. This brochure is not an offer to sell, nor is it the solicitation of an offer to buy, a franchise. Please refer to our FDD for details on our franchise offering.